October 22, 2011 § Leave a comment
” Swiss design is as perfect as any spider web. But its a useless perfection. The spider web is useful only when broken by the entangles fly.”
The quote was told by Bruno Monguzzi, the Swiss graphic designer, typographer, teacher and design philosopher, at an AIGA event. It was the single most important lesson, Monguzzi said, he learned from Antonio Boggeri, founder of one of the most important Italian design firm Studio Boggeri. Much of Monguzzi’s talk tonight was centered around this idea of “useless perfection.” Or, in other words, form.
Monguzzi told the audience to “disobey to trends” and “to add pages to the dictionary of visual communication, instead of tearing ones out.” And perhaps more importantly, “new design comes from new problem.” Problems arise from life, so live like a human being first, he said in the closing marks, then you can become a designer. When asked to recommend a book that will help us design better, he said, “The Little Prince”