The Art Of Looking Sideways

May 29, 2014 § Leave a comment

artoflookingsideways

10 years ago, The Art of Looking Sideways by Alan Fletcher was published, a seminal book contemplating the differences between pictures as words (and vice versa), the pleasing incongruities and “serious science” behind perception, process and the imagination that fills in the gaps.

The passage that follows is taken from the book relating to a few of Fletcher’s original materials, but they are just a minuscule cross-section of the prolific references – a personal compendium of visual language. The late, very great graphic designer could draw literally, rationally and metaphorically on the history of all humanized communication to excellent effect, one such quote from Goethe used by Fletcher states quite appropriately: “He who cannot draw on three thousand years is living from hand to mouth.’”

On Tools:

“As his most famous statement had it, Klee took a line for a walk. It snaked, looped, wandered off, and turned back on itself as it made its fitful journey through the worlds of his invention. A line can run dead straight, be wildly crooked, nervously wobbly, make sensuous curves or aggressive angles. It can meander, wander, track or trace. Be a scribble, doodle, scratch, hatched, dashed, dribbled or trickled. It can be precise or fuzzy, hard or soft, firm or gentle, thin or thick. It can be smudged, smeared, erased – or just fade away. You can push a line, drag it, manipulate and manoeuvre it, make it delineate, accentuate, attenuate, emphasize. A line may be imperious or modest, authoritative or servile, brutal or seductive, passive or active, weak or strong, thick or thin. A line is born, and dies, in a point.” (Frank N. Furter, The Rocky Horror Picture Show, 1975)

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