2D + 3D… a conversation

June 29, 2014 § Leave a comment

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When Graphic Design embraces many design disciplines like architecture, interiors and landscape, they shape the idea of a place. These graphical elements are not merely for beautification, but define and discipline the space. All forms of graphic elements that exist in the environment, also called as Environmental Graphic Design (EGD) concerns with the visual aspects of communicating identity and information. This includes a signpost, bulletin boards, graphic ornaments on a building, the name plate on wall and all forms of writing on two and three-dimensional objects for eg. store displays, interiors and architectural facades.

Creative window displays will stop anyone in their tracks. As a mix of art, fashion, design and marketing, these displays have to quickly grab th comsumer’s attention and compel them to enter the store. A composition of design elements used as a backdrop, sets the mood and creates an environment in that little rectangular space.

In interior design, while spaces talk to its viewers, celebrating a unique language, making the walls a participant in the process. In architecture it interacts with the materials of the structure, creating an environment outside the building, thus contributing to the character of the street. Hence it affects the urbanscape.

Graphic design displaying information, helps identify the purpose and navigate within the public space. EGD is not only to inform but also to engage, entertain and beautify the environment. If not for graphic design, Times Square is merely an intersection.

In some cases, graphics can create optical illusions. Anamorphic typography is letters intentionally distorted from one surface to another. The user can have an immersive experience, being able to touch, feel and interact with type. Space is three-dimensional. It can be empty or filled with objects. It has height, width, and depth. Graphic design has the power to define and alter it and in some cases, create an illusion.

This concept challenges what some people consider to be conventional graphic design. Because ‘It is always more than just print.’

Krutika Harale
AAS Graphic Design, Parsons The New School
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Break the rules

June 29, 2014 § Leave a comment

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Gracie left her grand daughter, Alex a lighter, accompanied by this letter…

“This is a lighter. It belonged to my favorite actor, Paul Newman. One day, he came into the restaurant where I was waitressing and accidentally left it behind. For the first time in my life, I did something I wasn’t supposed to, and slipped it into my pocket. One of the customers saw and said, ‘Don’t worry. Your secret’s safe with me.’ That customer turned out to be the love of my life, your grandfather. So, my Alex, who I love so dearly, who’s probably too much like me for her own good, every once in a while, don’t be afraid to break the rules. You never know what can happen.”

Modern Family  s4e24

Truth.

June 4, 2014 § Leave a comment

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