2D + 3D… a conversation

June 29, 2014 § Leave a comment

..
When Graphic Design embraces many design disciplines like architecture, interiors and landscape, they shape the idea of a place. These graphical elements are not merely for beautification, but define and discipline the space. All forms of graphic elements that exist in the environment, also called as Environmental Graphic Design (EGD) concerns with the visual aspects of communicating identity and information. This includes a signpost, bulletin boards, graphic ornaments on a building, the name plate on wall and all forms of writing on two and three-dimensional objects for eg. store displays, interiors and architectural facades.

Creative window displays will stop anyone in their tracks. As a mix of art, fashion, design and marketing, these displays have to quickly grab th comsumer’s attention and compel them to enter the store. A composition of design elements used as a backdrop, sets the mood and creates an environment in that little rectangular space.

In interior design, while spaces talk to its viewers, celebrating a unique language, making the walls a participant in the process. In architecture it interacts with the materials of the structure, creating an environment outside the building, thus contributing to the character of the street. Hence it affects the urbanscape.

Graphic design displaying information, helps identify the purpose and navigate within the public space. EGD is not only to inform but also to engage, entertain and beautify the environment. If not for graphic design, Times Square is merely an intersection.

In some cases, graphics can create optical illusions. Anamorphic typography is letters intentionally distorted from one surface to another. The user can have an immersive experience, being able to touch, feel and interact with type. Space is three-dimensional. It can be empty or filled with objects. It has height, width, and depth. Graphic design has the power to define and alter it and in some cases, create an illusion.

This concept challenges what some people consider to be conventional graphic design. Because ‘It is always more than just print.’

Krutika Harale
AAS Graphic Design, Parsons The New School
anamorphic-typography-joseph-egan-thumb640

Stopping by Woods on a Snowy Evening

February 7, 2014 § Leave a comment

Whose woods these are I think I know.
His house is in the village though;
He will not see me stopping here
To watch his woods fill up with snow.

My little horse must think it queer
To stop without a farmhouse near
Between the woods and frozen lake
The darkest evening of the year.

He gives his harness bells a shake
To ask if there is some mistake.
The only other sound’s the sweep
Of easy wind and downy flake.

The woods are lovely, dark and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.

Robert Frost

The designer must care

September 3, 2012 § Leave a comment

From the AIGA Archives..a business card

5 takeaways for every Designer

July 2, 2012 § 1 Comment

..
Always inspiring with jam-packed goodness, this year’s HOW Design Live Conference in Boston didn’t disappoint. Kamren Charpentier, a Missouri-based designer summarizes five interwoven key points from amazing speakers at the event, that every creative should be privy to.



Make a connection.

Be authentic.

Tell me a story.

Live and breathe creativity.

Designers : Don’t fear the code.

Read more >>

hAhA

June 24, 2012 § Leave a comment

YAY!

May 31, 2012 § Leave a comment

…never

May 31, 2012 § Leave a comment

Where Am I?

You are currently browsing the typography category at MeditativeSpectrum.